🚨 Introduction: You’re Probably Wasting Ad Spend Right Now
If you’re running ads in 2025 and not seeing results, chances are you’re on the wrong platform—or using the right one wrong.
Too many businesses throw money at both Facebook and Google without a clear strategy, hoping for leads. That’s a recipe for burning cash 🔥.
In this blog, we break down Facebook Ads vs Google Ads, what each is best for, and exactly how to decide what’s right for your business.
🎯 Facebook Ads in 2025: Still a Lead-Gen Machine
✅ What It Does Best:
- Brand Awareness
- Cold Traffic Lead Generation
- Social Proof & Engagement
- Low-Cost Retargeting
🔍 Targeting Strength:
- Detailed interests, behaviors, demographics
- Custom audiences (email lists, website visitors)
- Lookalike audiences
📊 Average CPC (2025):
- ₹4–₹12 (India)
- $0.40–$1.20 (US/Global)
⚠️ Watch Out:
- Needs high-converting creatives
- Weak purchase intent compared to Google
- iOS privacy updates still reduce tracking
💡 Grow2Sky Insight:
We generate 500+ leads/month for service-based businesses using smart audience layering and retargeting on Meta.
🔎 Google Ads in 2025: Catch Buyers at the Right Moment
✅ What It Does Best:
- High-Intent Search Ads (“plumber near me”, “buy sneakers online”)
- YouTube Ads for Brand Recall
- Product Listing (Shopping Ads)
🔍 Targeting Strength:
- Keyword + location-based targeting
- Device-level, time-of-day, ad schedule control
- Remarketing via display & YouTube
📊 Average CPC (2025):
- ₹15–₹60 (India)
- $1.50–$4.00 (US/Global)
⚠️ Watch Out:
- Expensive if not optimized
- Competitive industries = high cost
- Takes time to test right keywords
💡 Grow2Sky Insight:
For product & service keywords with clear purchase intent, our clients get 5x ROAS consistently using exact-match campaigns.
🆚 Facebook Ads vs Google Ads — Head-to-Head Breakdown
| Feature | Facebook Ads | Google Ads |
|---|---|---|
| Intent Level | Low to Medium | High |
| Best For | Awareness, engagement, leads | Sales, search, YouTube visibility |
| Targeting | Audience-based | Keyword-based |
| CPC (India) | ₹4–₹12 | ₹15–₹60 |
| Visual Creatives | Mandatory | Optional (mostly text-based) |
| Ad Types | Image, Video, Carousel | Search, Display, Shopping, Video |
| ROI Potential | High (if optimized visually) | High (if targeted by keyword) |
🤔 So Which Platform Should You Use?
Use Facebook Ads If:
- You’re in B2C, local services, coaching, or eCom
- Your product/service needs awareness first
- You want low-cost leads & retargeting
Use Google Ads If:
- You offer a product or service people actively search for
- You want hot leads ready to convert
- You’re in industries like tech, health, real estate, legal
Use Both (Smartly) If:
- You want to dominate your funnel:
- Google = capture high intent
- Facebook = build remarketing lists & nurture leads
💡 Real-World Example: How Grow2Sky Combines Both
🎯 A coaching client in India:
- Facebook Ads: ₹7/lead cold audience
- Google Ads: ₹31/lead for high-intent “career coach near me”
- Retargeting both: Reduced CPL by 32% in 3 weeks
📈 ROI went up by 230% when we combined strategies instead of picking one.
✅ Final Thoughts: Stop Guessing, Start Scaling
Both platforms are powerful—when used for what they’re built for.
If your business isn’t seeing results from ads in 2025, you probably need:
- Better platform selection
- Data-driven campaign optimization
- Clear conversion-focused funnel
🚀 Need Ads That Actually Convert?
Let Grow2Sky run your Facebook and Google Ads while you focus on your business.
👉 Book a Free Ad Audit Now at Grow2Sky.com
👉 Or message us on Instagram: @grow2sky
